Foster A Trusted Buying Experience
Safeguard your advertising platform from ad fraud, malicious activities, account takeover attacks, click fraud, and content scraping—from login to bid request.
Protect Your Ad Platform from Fraud and Abuse
HUMAN protects ad platforms from sophisticated digital threats. Powered by machine learning and behavioral analysis, HUMAN detects and filters ad fraud, account takeover, and automated scraping to safeguard platform environments. With HUMAN, platforms can protect their revenue, maintain advertiser and partner trust, and deliver authentic interactions at scale.
Protect Digital Ad Inventory, Content, and User Accounts
Protect Advertising Inventory
Secure User Accounts
Maintain Control of Content
HUMAN Solves Several Use Cases for Platforms
Ad platforms face a range of security fraud and security challenges. Here are some of the most common use cases that HUMAN addresses.
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Safeguard Programmatic Inventory 
Safeguard Programmatic Inventory
Fraudsters use sophisticated bots to interject themselves into the programmatic ecosystem. HUMAN empowers platforms to detect and mitigate against this to protect their reputation and revenue.
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Protect against Content Scraping 
Protect against Content Scraping
Bots are used to automate scraping attacks aimed at gathering content for either competitive reasons or by fraudsters looking to repurpose and monetize elsewhere. HUMAN stops these automated attacks.
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Prevent Malvertising 
Prevent Malvertising
Malicious actors insert themselves into the programmatic ecosystem with creatives containing malicious code that redirects visitors offsite. HUMAN helps protect platform reputation and revenue.
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Prevent Unwanted Ads 
Prevent Unwanted Ads
Competitive and unethical ads can damage platform reputation and disrupt the user experience. HUMAN helps platforms prevent inappropriate and harmful ad content, ensuring a premium advertising environment.
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Verify Every Click 
Verify Every Click
Invalid clicks threaten platform revenue by compromising campaign performance and eroding advertiser trust. HUMAN’s behavioral analysis catches both SIVT and GIVT invalid clicks to protect platform metrics, billing, and reputation.
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Stop User Account Abuse 
Stop User Account Abuse
HUMAN combines pre-, at-, and post-login defenses to detect and neutralize account takeover attacks and compromised accounts. Automated mitigation actions quickly react to detected threats.
Customers Agree
HUMAN helps advertising platforms secure their digital ad inventory,
content, and user accounts against cyberthreats, fraud, and abuse.
Fighting fraud requires more than simple measurement. HUMAN’s focused and unique approach and the reporting of IVT is a major reason we originally started our partnership.
Managing director
Yieldmo
With HUMAN’s leading solution, we feel confident that our partners are fully protected and secured as they grow their audience base.
Chief business officer
Rise
The protection that HUMAN provides gives us the confidence to explore new markets and expand our relationships with our business partners. We frequently mention that HUMAN is part of our tech stack because we have seen first-hand how effective it is in combating bots and keeping our customer data secure.
Chief technology officer
BNPL Company
The best part of HUMAN’s solution is how quickly and easily we can onboard new publisher sites. It takes about 10-15 seconds to install the script on our publisher websites and they are instantly protected.
Programmatic lead
STEP Network
