Loyalty fraud prevention prevents attacks on company loyalty programs. These malicious attacks affect consumers by stealing or misusing loyalty program rewards or points, or by stealing airline miles, often through account takeovers, the creation of fake accounts, or through loyalty point resale.
With account takeovers, malicious actors gain access to a user's loyalty program account, and then abuse a member’s rewards. With fake accounts, fraudsters may create multiple accounts to accumulate points fraudulently or use fake identities to exploit promotional offers.
Loyalty fraud prevention software is an important investment, because loyalty fraud can have devastating impacts on businesses. Particularly vulnerable are businesses in the hospitality and e-commerce realm, where customers are often destined to return so long as their experience is positive.
When businesses invest in loyalty fraud prevention, they increase their customer’s sense of digital trust. This is an integral step in maintaining a favorable brand reputation and creating a sustainable business model. Proactively investing in software allows businesses to save money they would otherwise spend on frantic PR spend during a digital disaster.
Verification challenges
Bot mitigation
Compromised credential monitoring
Account activity monitoring
HUMAN continuously monitors user behavior to detect abnormal account creations, assigning a score to every interaction that makes it possible to put an end to fake account creation and account takeovers before they happen.
HUMAN Security provides advanced protection against loyalty fraud with solutions that identify and block account takeover attempts, detect compromised credentials and fake accounts, and monitor accounts post-login to prevent unauthorized activity.