Glossary

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A

Auto Redirects: What They Are, How They Work, and How They Hurt Your Ad Revenue

Redirects frustrate and spook users and hurt ad publishers. Find out how fraudulent redirects work and how to defend against them.

What is account takeover?

Account takeover (ATO) is a form of identity theft where cybercriminals gain access to user accounts. Learn how to prevent and respond to ATO attacks.

What Is Ad Cloaking?

The term ad cloaking has been used to define a variety of ad attacks. But understanding a truly cloaked attack is key to protecting your publishing.

What is ad inventory?

Learn what ad inventory is, how it’s vulnerable to ad fraud, and key strategies to protect it. Discover ways to safeguard ad inventory and improve campaign performance.

What is Ad Quality?

Fighting malvertising isn’t always just about malicious ads. Understanding ad quality and how to filter out unwanted ads at scale is also important.

What is Application Security? | Threats, Best Practices, & Tools

Application security is essential to protect software from attacks and data breaches. Learn how to identify, fix, and prevent security vulnerabilities in your applications with measures like code reviews and access controls.

What is audio fraud?

Audio fraud, a form of ad fraud where bots or low-quality traffic generate fake audio impressions, is misleading advertisers and wasting ad spend.

B

What are bot detection tools?

Bot detection tools are solutions made to identify bots among web traffic. Learn how these tools protect websites, applications, and data by distinguishing real users from automated threats.

What are brute force attack detection tools?

Brute force attack detection tools prevent unauthorized access by monitoring login attempts, bot behavior, and more. Learn how companies can mitigate risks and how HUMAN stops these attacks.

What is a Bot? | 5 common bot attacks | Detection & management options

A bot is a software application programmed to execute automated tasks on the web. Bots imitate human behavior, but conduct tasks at high speed and massive scale.

What is a Brute Force Attack? | Definition, Types, & Prevention

A brute force attack occurs when cybercriminals use bots to try to guess and verify information such as passwords, credit card numbers, and promo codes.

What is Bot Detection? | How to Detect & Block Bad Bots

Bot detection is the process of distinguishing between bot and human activity, as well as between malicious and legitimate bots.

What is Bot Management?

Bot management is a segment of software solutions that are put in place to mitigate business risks from bot attacks.

What is Bot Mitigation? | 4 Types of Bots & Botnets | How to Stop Bots

Bot mitigation is the process of reducing the risk of automated bot attacks and stopping them from abusing websites, mobile apps, and visitors.

What is Bot Traffic? | Block Bad Bots from Attacks

When bots visit your website, they tax your bandwidth, skew your data, and put you at risk for fraud. Learn more about bot traffic to web and mobile apps and APIs.

C

Carding: What it is and How to Prevent it

In carding attacks, cybercriminals use bots to make fraudulent purchases with stolen credit cards, debit cards, or gift cards.

Guide to Cyber Threat Mitigation

Learn about the most important steps for cyber threat mitigation and the strategies you need to make sure you don’t fall victim to an attack.

How to Neutralize Compromised and Fake Accounts

Bad actors can bypass traditional security measures—such as CAPTCHA, multi-factor authentication (MFA), security questions—to take over an account on your site.

What Does CAPTCHA Mean? | How CAPTCHAs Work

CAPTCHAs are a type of challenge–response test used on websites across the internet to determine whether a user is a human or a bot.

What is CCPA? | Requirements & How to Comply

The California Consumer Privacy Act (CCPA) is a state law that protects citizens of California from private data abuses and exposures.

What is click fraud prevention?

Learn what click fraud prevention is, the challenges click fraud brings to companies and the benefits of modern click fraud prevention solutions.

What is click fraud protection software?

Discover how click fraud protection software works to detect and flag fraudulent clicks in real-time using machine learning and behavioral analysis.

What is click fraud?

Click fraud occurs when bots or fake users artificially inflate ad clicks or content engagement. Learn the types of click fraud and its business impact.

What is client-side security?

Client-side security means protecting user data from cyberattacks through vulnerabilities in websites and apps through various device security measures.

What is content scraping?

Content scraping is the automated process of copying data from websites, often without permission, to republish or misuse it elsewhere, potentially harming the original content creator's traffic and SEO.

What is Content Security Policy (CSP)?

Content security policy (CSP) is a capability to limit the threat of cross-site scripting (XSS) attacks.

What is credential stuffing mitigation?

Credential stuffing mitigation is a set of tools and strategies, like behavioral analysis, MFA, and rate-limiting, to prevent credential stuffing attacks.

What is Credential Stuffing? | Definition, Attack Types, & Solutions

Credential stuffing is when bots attempt logins with stolen usernames and passwords. Validated credentials can be used to take over accounts and commit fraud.

What is CTV fraud?

Learn about CTV fraud, where bad actors exploit connected TV ad networks through fake impressions and bot-driven traffic, leading to wasted ad spend and inaccurate metrics.

Why Businesses are Choosing CAPTCHA Alternatives

CAPTCHA, born in the 90s, aimed to prevent malicious bots from spamming engines, forums, and forms. Here are alternatives for the modern detection era.

D

What are Denial of Inventory and Scalping Attacks? | Detection & Prevention

Denial of inventory and scalping attacks harm e-commerce businesses. Learn how to prevent and respond to these threats with effective solutions.

What are digital interactions?

A digital interactions is any activity that users perform online as well as systems and devices communicating with each other. Trillions of digital interactions happen every moment.

What is Data Harvesting and How Can You Prevent It?

Understand the risks of data harvesting and how to shield your business from costly damage to customer loyalty, brand reputation, and sales.

What is digital ad fraud?

Digital ad fraud is the practice of exploiting digital advertising systems to generate revenue illegitimately. Fraudsters use sophisticated bots to manipulate online advertising metrics, resulting in wasted ad spend and inaccurate performance data.

What is Digital Skimming and How Does it Work?

Digital skimming occurs when cybercriminals use malicious script injections to steal credit card information from customers to your online store.

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E-commerce Security: Cyber Threat Protection for Your Business and Customers

E-commerce security is a set of measures and tools to protect online businesses from cyber threats.

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What is Fake Account Creation? | How to Prevent It

Fake account creation is a growing problem for businesses. Learn how to detect and prevent fraudulent accounts with effective strategies and tools.

What is Formjacking and How to Prevent It

Formjacking happens when cybercriminals use malicious code injections to hijack your web forms and steal the data that your users submit.

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What is GDPR? | Data Types Protected | GDPR Compliance Requirements

The General Data Protection Regulation (GDPR) is regulation that governs data protection and privacy in the European Union and the European Economic Area.

H

What are Heavy Ads?

Learn more about heavy ads, the impact they have on publishers' page load times and user experiences, and what you can do to stop them.

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Types of iFrames and When to Use Them

Using the right iFrame will depend on what level of protection you want and what kind of ads you will be running. Read this article to learn more.

What is internet safety?

Internet safety involves practices and tools to protect personal data, devices, and well-being online, safeguarding against cyber threats like malware, scams, and breaches.

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What is loyalty fraud prevention?

Learn how cybersecurity solutions can effectively prevent loyalty fraud, ensuring your business attracts and retains return customers without risking their trust.

What is loyalty fraud?

Learn how bad actors exploit loyalty programs | Attack types, mitigation and solutions.

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Anti-Malvertising Solutions: Creative Wrapping vs. Page-Level Protection

Learn more about the methods anti-malvertising solutions offer for integrating their tools onto your website: creative wrapping and page-level scripts.

How To Make Malvertisers Pay

Cybercriminals are always looking for a lucrative payday through malvertising. Learn how to make them pay without reward.

What is a mobile SDK?

Learn about mobile SDK: definition, benefits, and challenges and how HUMAN offers SDK support for iOS, Android, and visionOS.

What is Magecart? | Attack Types & Prevention

In Magecart attack, cybercriminals skim shoppers’ credit card data from online payment forms when they complete a transaction.

What is Malvertising? | Impact & Protection Against It

The growing sophistication of malvertising threats can be challenging to prevent, stop, or predict in the programmatic ad ecosystem.

What is mobile ad fraud?

Learn how mobile ad fraud works, how it disrupts customer experience and the tools and techniques you can use to prevent it.

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Qu'est-ce que la conformité PCI DSS ?

Découvrez PCI DSS, comment être en conformité et comment votre chaîne d'approvisionnement côté client risque d'exposer des données non autorisées.

What is password spraying?

Password spraying is a stealthy account takeover tactic where attackers test common passwords across multiple accounts to gain unauthorized access.

What is PCI DSS Compliance? | Requirements & How to Comply

Learn what PCI DSS is, how to achieve compliance, and how your client-side supply chain can put you at risk of unauthorized data exposure.

What is Personally Identifiable Information (PII) Harvesting?

Personally identifiable information (PII) harvesting occurs when criminals manipulate your website forms to collect the PII that users submit.

What is programmatic ad buying?

Programmatic ad buying automates digital ad purchases but also faces fraud risks. Learn how technology like HUMAN protects against ad fraud in real-time.

What is promotion abuse?

Learn what promotion abuse is, the most common examples, and how it affects everyone.

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Supply Chain Attacks | What They Are & How to Prevent Them

Supply chain attacks occur when cybercriminals infiltrate your site by attacking your third-party code vendors.

What are Skewed Analytics and How to Avoid Them

Skewed analytics results when fraudulent web traffic and automated interactions contaminate your data, which can lead to erroneous conclusions.

What is Scraping? | Protection from Web Scraping & Data Scraping

Web scraping, or content scraping, is the practice of using automated bots and web crawlers to extract content or data from third-party websites.

What is Shadow Code? | Risks & Solutions

Shadow code is any code introduced into an application without formal approval or security validation. Shadow code introduces risks to data privacy.

What is streaming fraud?

Streaming fraud involves manipulating streaming platforms to inflate views, listens, or ad impressions, harming creators and advertisers while skewing data and reducing revenue.

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How Video Stuffing Ads Erode Ad Revenue & How To Protect Against Them

Running video ads can be profitable, but video stuffing may slow your site speed. Learn what this fraudulent tactic can do to your ad yield.

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What is website application security?

Web application security ensures the safety of online apps by protecting them against cyber threats like bot attacks, data theft, and unauthorized access.

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Glossary

A

Auto Redirects: What They Are, How They Work, and How They Hurt Your Ad Revenue

What is account takeover?

What Is Ad Cloaking?

What is ad inventory?

What is Ad Quality?

What is Application Security? | Threats, Best Practices, & Tools

What is audio fraud?

B

What are bot detection tools?

What are brute force attack detection tools?

What is a Bot? | 5 common bot attacks | Detection & management options

What is a Brute Force Attack? | Definition, Types, & Prevention

What is Bot Detection? | How to Detect & Block Bad Bots

What is Bot Management?

What is Bot Mitigation? | 4 Types of Bots & Botnets | How to Stop Bots

What is Bot Traffic? | Block Bad Bots from Attacks

C

Carding: What it is and How to Prevent it

Guide to Cyber Threat Mitigation

How to Neutralize Compromised and Fake Accounts

What Does CAPTCHA Mean? | How CAPTCHAs Work

What is CCPA? | Requirements & How to Comply

What is click fraud prevention?

What is click fraud protection software?

What is click fraud?

What is client-side security?

What is content scraping?

What is Content Security Policy (CSP)?

What is credential stuffing mitigation?

What is Credential Stuffing? | Definition, Attack Types, & Solutions

What is CTV fraud?

Why Businesses are Choosing CAPTCHA Alternatives

D

What are Denial of Inventory and Scalping Attacks? | Detection & Prevention

What are digital interactions?

What is Data Harvesting and How Can You Prevent It?

What is digital ad fraud?

What is Digital Skimming and How Does it Work?

E

E-commerce Security: Cyber Threat Protection for Your Business and Customers

F

What is Fake Account Creation? | How to Prevent It

What is Formjacking and How to Prevent It

G

What is GDPR? | Data Types Protected | GDPR Compliance Requirements

H

What are Heavy Ads?

I

Types of iFrames and When to Use Them

What is internet safety?

L

What is loyalty fraud prevention?

What is loyalty fraud?

M

Anti-Malvertising Solutions: Creative Wrapping vs. Page-Level Protection

How To Make Malvertisers Pay

What is a mobile SDK?

What is Magecart? | Attack Types & Prevention

What is Malvertising? | Impact & Protection Against It

What is mobile ad fraud?

P

Qu'est-ce que la conformité PCI DSS ?

What is password spraying?

What is PCI DSS Compliance? | Requirements & How to Comply

What is Personally Identifiable Information (PII) Harvesting?

What is programmatic ad buying?

What is promotion abuse?

S

Supply Chain Attacks | What They Are & How to Prevent Them

What are Skewed Analytics and How to Avoid Them

What is Scraping? | Protection from Web Scraping & Data Scraping

What is Shadow Code? | Risks & Solutions

What is streaming fraud?