AD FRAUD DEFENSE

Safeguard Digital Advertising From Fraud

Detect and mitigate ad fraud in real time to ensure programmatic inventory reaches real humans across display, CTV, and digital audio channels.

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Protect Digital Ad Investments

HUMAN sits at the heart of programmatic advertising—to protect with scale, speed, and decision precision.

Increases Inventory Trust

Prevent fraud and ensure a trusted inventory with real-time pre-bid analysis and mitigation.

Protects Across Channels

Ensure critical desktop, mobile, CTV, and audio inventory is free from fraud to deliver increased ad performance.

Maximizes Inventory Revenue

Increase inventory value with transparency, invalid traffic reduction, and proactive fraud protection.

Safeguard Inventory in Pre-Bid Environments

HUMAN Ad Fraud Defense analyzes bid requests—before bid initiation—to stop invalid traffic from entering your inventory. By transacting in a fraud-free environment, your reputation improves, protecting your revenue and driving demand from partners.

Protect Programmatic Inventory with a Purpose-Built Package

Ad Fraud Defense is part of HUMAN’s Advertising Protection package, a suite of solutions purpose-built to secure digital advertising.

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HUMAN Protects Across Environments

HUMAN detects and mitigates ad fraud throughout desktop, mobile, CTV, and audio inventory—providing the most accurate pre-bid fraud mitigation.

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Ad Fraud Defense in Action

Yieldmo Protects Against Fraud Despite Growth

Yieldmo needed to ensure mobile ad opportunities on its marketplace were fraud-free, while significantly growing the supply of ad opportunities. HUMAN delivered actionable insights for this protection.

90%

decline in IVT rate

677% CAGR

in available supply of ad opportunities

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Fighting fraud requires more than simple measurement. HUMAN’s focused and unique approach and reporting of IVT is a major reason we originally started our partnership.

Managing director

TripleLift Enters CTV with Confidence Against Fraud

TripleLift and its buyers needed assurance that marketplace transactions maintained quality, especially as it expanded into CTV. The company leveraged Ad Fraud Defense to safeguard bid requests.

90+ Billion

yearly CTV bid requests

99.6% Valid

in-app inventory average

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On a daily basis, we have Ad Fraud Defense reports that allow us to identify, investigate, and counteract each instance of fraud that is caught.