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Case Study

Sophisticated Tools Required to Stay Ahead of Today’s Fraud

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Company

The company is a leading provider of holistic, end-to-end video ad-serving solutions and a video marketplace. The business scans an average of 8 billion requests each month.

- CEO

“The unearthing of PARETO was a great indicator of the work we’ve achieved together with HUMAN in mitigating such attacks, and our partnership will no doubt mature even further in the coming years.” 

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Challenge

The video provider scans an average of 8 billion requests each month. After partnering with HUMAN, the provider successfully identified and eliminated the PARETO botnet, which was abusing their  platform - among others - to infect nearly one million mobile devices.  PARETO used these infected devices to create fraudulent ad views on smart TVs and other devices - spoofing nearly 6,000 CTV apps and accounting for an average of 650 million ad requests every day, while using sophisticated techniques to hide its identity across the ecosystem.

 
Combining the mitigation of Ad Fraud Defense with a dedicated approach to implementing HUMAN’s guidance to prevent the bot network from operating across their platform, including adopting all industry anti-fraud standards across their platform and installing a dedicated quality leader. The result was a marketplace better prepared to protect clients from known and novel sophisticated fraud attacks.

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Solution

Fighting fraud attracted to the rising investment in digital advertising requires collaboration between partners who can match the problem’s ever-increasing sophistication. HUMAN’s Ad Fraud Defense has 12+ years of experience and sees more than 20 trillion interactions a week, making it uniquely equipped to enhance the video provider’s fight against fraud. This scale is needed to protect the provider’s platform, which handles an average of 5 trillion data points and 250 billion monthly auctions. HUMAN’s unmatched scale and experience power the most accurate protection from sophisticated bots.
The company chose HUMAN because:
  • With an ecosystem that averages billions of auctions and 5 trillion data points a month, the video provider needed a partner who could handle its scale.
  • HUMAN verifies the humanity of more than 20 trillion transactions each month.
  • An average of 8 billion requests are scanned by HUMAN each month.
  • Utilizing Ad Fraud Defense, the provider successfully identified and eliminated the PARETO botnet, which used sophisticated techniques to hide its identity across the ecosystem.

RESULTS

The video provider scans an average of 8 billion requests each month. After partnering with HUMAN, the provider successfully identified and eliminated the PARETO botnet, which was abusing their  platform - among others - to infect nearly one million mobile devices.  PARETO used these infected devices to create fraudulent ad views on smart TVs and other devices - spoofing nearly 6,000 CTV apps and accounting for an average of 650 million ad requests every day, while using sophisticated techniques to hide its identity across the ecosystem.

 
Combining the mitigation of Ad Fraud Defense with a dedicated approach to implementing HUMAN’s guidance to prevent the bot network from operating across their platform, including adopting all industry anti-fraud standards across their platform and installing a dedicated quality leader. The result was a marketplace better prepared to protect clients from known and novel sophisticated fraud attacks.

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