MediaGuard

Ad Fraud & Spoofing Protection for DSPs, SSPs, and CTV

We fight fraud and protect the brands you serve by ensuring quality ad inventory is reaching real humans.

MediaGuard protects against disruptive ad fraud to improve quality and trust in the ecosystem.

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Using superior detection techniques, hacker intelligence, and collective protection across the internet, HUMAN detects and defeats bot attacks and fraud with unmatched scale, speed, and precision.

By leveraging actionable insights that only HUMAN can provide, we ensure that only real humans will interact with your digital advertising.

Trust the evidence-based decisions driving your digital advertising

Safeguard your customers, revenue, and operational efficiency across all of your environments by enforcement actions that keep unwanted bots at bay.

  • Increase Trust

    Serve Ads to Real Humans

    Keep your digital advertising efforts free from fraud by protecting your platforms from sophisticated bots.

  • Improve Quality

    Strengthen your Reputation

    Reduce inefficiencies and operating costs associated with fending off fraud by keeping your platform’s ad inventory clean from the start.

  • Optimize Return

    Gain Control and Maximize ROAS

    Protect existing revenue from demand partners while attracting new revenue with a higher-quality, fraud-free inventory.

Friction-free protection against sophisticated ad fraud

Remove disruptive ad fraud without affecting the speed of your platform or transactions, across channels.

Programmatic Ad Fraud

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CTV Fraud

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Device, App & SSAI Spoofing

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Detects Deception at Scale

Global Observability Advantage
The Modern Defense Platform verifies the humanity of more than 15 trillion interactions per week to identify internet traffic patterns and anomalies.

Enables Friction-Free Bidding

Maintain Customer Experiences

HUMAN helps you preserve and protect your customers’ trust and digital experiences with your applications and services.

Actionable Insights

Maintain Control of Your Inventory

Our dashboard provides you with oversight, control, and metrics for all stakeholders.

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HUMAN delivers Proof of Humanity™
For each of the 2 trillion-plus interactions verified by HUMAN each day, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision—bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots.

How MediaGuard Works

Powerful detection techniques, applied on a per-session analysis of each impression, decipher between real humans and sophisticated bots.

Implement
Our tags or SDK collects and sends up to 2,500+ client-side non-PII signals indicating ‘bot or not’ activity to HUMAN for analysis.
Decide
HUMAN’s real-time decision engine combines technical evidence and machine learning to offer speedy and accurate ‘bot or not’ decisions.
Guard
HUMAN returns ‘bot or not’ decisions to prevent bot attacks and fraud before any bids are made.
Report
Insights identifying invalid traffic and threat category are available in the HUMAN Dashboard and via reporting API within minutes.