Empowering the technological decision-making capabilities of publishers is key to driving ROI. This requires collective action from all stakeholders to openly communicate, understand technological opportunities, verify traffic sources, and mitigate ad fraud that adds up to 6 billion yearly in our industry.
One way to battle ad fraud is by utilizing ads.txt which enhances transparency within the supply chain and fosters openness amongst buyers and sellers. This openness is paramount in establishing trust and accountability within the advertising ecosystem. By facilitating transparent dialogue and collaboration, we can work together towards a common goal of creating a more secure and efficient ecosystem.
Panelists:
- Saiful Ahmed, SVP AdTech - Global Investment, Omnicom Media Group
- Chen Shalit, CRO, Rise
- Geoff Stupay, VP Strategy, Media, HUMAN
- Mike Racic, President, Prebid.org
Moderator:
Dayna Moon, Head of Customer Success, Beeler.Tech
