For nearly a century, linear TV has captivated audiences with live and localized broadcasts, creating a trusted medium for advertisers to engage with viewers. The transition to CTV marks a significant evolution in broadcasting, enhancing the capabilities of traditional television with digital precision and interactivity. This shift not only offers advertisers unprecedented opportunities to reach audiences but also introduces unique challenges, especially as we approach major events like the Olympics and the US Elections, where the demand for CTV advertising skyrockets.
As the stakes get higher, so does the potential for fraud, posing a significant threat to the trust and efficacy of CTV advertising. How can the industry safeguard this trust and harness the full potential of CTV? This panel will bring together industry leaders and experts to tackle these pressing challenges.
Panelists:
- Jay Benach, GM, Media Security, HUMAN
- David Dworin, Chief Product Officer, FreeWheel
- Kristin Wnuk-Crawford, SVP, Sales, MadHive
- JC Peube, COO, Equativ
- Youssef Ben-Youssef, Sr. Director, Technology Partnerships, Roku
Moderator:
Jeremy Haft, CRO, Digital Remedy
