In the increasingly digital landscape, loyalty and incentive programs are pivotal for maintaining customer engagement and brand loyalty. However, these programs are also becoming a hotspot for various forms of fraud which undermine the trust and effectiveness of marketing efforts. Join HUMAN, the ANA and other industry leaders and we dig into ways to equip marketers with the knowledge and tools necessary to foster genuine customer loyalty in an era where digital sophistication often outpaces security measures. Attendees will leave with actionable insights into building resilient, human-focused loyalty strategies that stand the test of technology and time.
Panelists:
- Sheri Bachstein, CEO, The Weather Company
- Luc Bondar, COO, MileagePlus, Kinective Media by United Airlines
- Bill Duggan, Group EVP, ANA
- Stu Solomon, CEO, HUMAN
- Pete Stein, Global President, Merkle
Moderator:
Jack Myers, Founder, MediaVillage
