Shiekh Shoes Protects Hype Sales and Prevents ATO

Bot operators bombarded Shiekh Shoes with automated attempts to purchase new sneakers as quickly as possible, which they would then resell for inflated prices on secondary markets. The spike in bot traffic slowed website performance. Users grew frustrated with long page load times and left the site disappointed when bots snagged products before real humans had a chance to buy them.

In addition, botnet operators bombarded the login page with attempts to access customer accounts. This allowed bad actors to place fake orders with stored credit cards, request fraudulent refunds and returns, or sell stolen account information and payment data on the dark web.

As soon as it became clear that bots were damaging Shiekh’s reputation, forcing customers to seek products from other vendors, and killing performance, the company began to research possible solutions.

• Easily integrated with their CDN provider, Fastly, without any code or configuration changes on their origin web servers
• Protects against sophisticated bot attacks using behavior-based, machine learning algorithms 
• Accurately predicts whether a user is a bot before Fastly serves a webpage, potentially saving infrastructure costs