Kargo Leans into HUMAN to Keep Fraud out of its Premium Marketplace
Company
Kargo is a leading programmatic Supply Side Platform (SSP) that maximizes monetization for publishers and creates bespoke creative experiences for advertisers.
“At Kargo, maintaining one of the world’s most premium supply footprints is a top priority, so we partnered with HUMAN as the leader in protecting digital advertising from fraud and abuse.”
– Max Dowaliby, Head of Product, Kargo
Challenge
Grow premium marketplace while ensuring it’s free of sophisticated Invalid Traffic (IVT). Delivering premium, brand-safe ad supply at scale is a cornerstone of this offering for Kargo. From desktop to mobile to Connected TV (CTV), Kargo is very selective in adding supply sources to enter its marketplace. Kargo is determined to keep its supply one of the cleanest in the industry as it grows its inventory sources and channels.
Solution
Delivering one of the most premium marketplaces in the ad industry requires significant hands-on effort vetting partners, but the threat of invalid traffic is not static. While Kargo manually vets each publisher before connecting their supply to the Kargo marketplace, the threat of invalid traffic is not static. Fraudsters are constantly looking for new ways to interject themselves into the programmatic industry and Kargo needed a partner as dedicated to this as they were. To assist with the daunting task and ensure their inventory remained free of invalid traffic, they turned to the trusted experience of HUMAN’s Ad Fraud Defense.
Learn More
- Combining IVT and Malvertising protection under HUMAN, streamlines intelligence to drive quicker action against threats and smoother adjustments for business goals.
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Kargo’s partnership with HUMAN demonstrates its commitment to maintaining one of the most premium marketplaces in the industry even through growth and expansion.
RESULTS
By implementing HUMAN’s industry-leading Ad Fraud Defense, Kargo safeguards its publisher marketplace from fraud, enabling expansion into new channels and bespoke creative experiences. Over the past year, Kargo safely integrated 43 new publishers and streaming partners, growing HUMAN-tracked volume by 62.7%, while actually dropping their overall IVT rate. This partnership ensures premium, high-value creative solutions are delivered across one of the industry’s most trusted marketplaces.
