Kargo Protects Premium Marketplace with Comprehensive Fraud and Malvertising Solution from HUMAN
Company
Kargo is an award-winning programmatic Supply Side Platform (SSP) company that helps brands create and measure mobile, social, and e-commerce ad campaigns.
“Partnering with HUMAN has streamlined our operations by consolidating our efforts under one trusted entity. We now have a single, reliable partner that enhances efficiency and simplifies execution.”
– Kyle Green, VP of Marketplace Strategy, Kargo
Challenge
Kargo needed a solution that empowered them to deliver their premium marketplace without adding unneeded overhead. Maximizing monetization for publishers and creating bespoke creative experiences is how Kargo creates their premium, brand-safe ad supply at scale. From desktop to mobile to Connected TV (CTV), Kargo is very selective in adding supply sources to enter its marketplace. Kargo is determined to keep its supply one of the cleanest in the industry as it grows its inventory sources and channels.
Solution
Manually vetting each publisher before including them within the platform is what enables Kargo to strictly control the quality of their supply sources. However, that’s only part of the battle against today’s emerging threats. HUMAN’s Advertising Protection, a suite of purpose-built solutions designed to protect digital advertising, offered Kargo the additional protection needed. With HUMAN, Kargo has a single partner to deliver protection against today’s most emerging ad fraud and malvertising threats, ensuring that threats can be addressed quickly without having to connect multiple vendors.
Learn More
- Combining IVT and Malvertising protection under HUMAN, streamlines intelligence to drive quicker action against threats and smoother adjustments for business goals.
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Kargo’s partnership with HUMAN demonstrates its commitment to maintaining one of the most premium marketplaces in the industry even through growth and expansion.
RESULTS
With HUMAN streamlining the fight against both malvertising and IVT, Kargo is able to drive quicker action against threats, make smoother adjustments for business goals and expand into new channels, not on fighting fraud. In the last twelve months, Kargo integrated with an additional 43 publishers and streaming partners across Web & CTV, growing its volume tracked by HUMAN by 62.7%. Despite this, Kargo’s already low overall IVT continued to decline.
