Better Together: Uniting IVT Protection with Supply Chain Intelligence

HUMAN has enhanced its market-leading Invalid Traffic (IVT) protection with supply chain intelligence features that serve as one unified solution to protect, analyze, and optimize clients’ inventory. This enhancement begins with two key capabilities: a compliance dashboard for automated industry standards monitoring and MFA insights for objective quality signal analysis. These features provide comprehensive visibility into supply chain quality, enabling partners to identify risks, ensure compliance, and optimize their advertising investments.

Unlocking Deeper Supply-Chain Visibility

In programmatic advertising, where threats from fraudulent traffic to violations of industry standards constantly emerge, these new capabilities provide additional quality signals that enable our clients to make informed decisions quickly, build stronger partnerships, and maintain inventory integrity. The integration of supply chain intelligence with IVT protection creates a powerful synergy—combining robust threat detection with actionable insights to address quality concerns across the entire advertising supply path.

By illuminating previously opaque areas of the supply chain, organizations can gain valuable transparency into supplier compliance and site quality characteristics, helping them deliver stronger inventory to their partners. These initial capabilities mark the beginning of our comprehensive approach to supply chain intelligence, with expanded quality monitoring metrics already in development for upcoming releases.

Compliance Dashboard: Addressing the Standards Challenge

Ad tech platforms face a significant hurdle: tracking compliance across a digital advertising supply chain with hundreds of partners and multiple standards. Our Compliance Dashboard addresses this challenge by delivering automated insights that transform raw compliance data into actionable intelligence. This enables teams to proactively address issues while eliminating the manual burden of standards monitoring.

MFA Insights: Decode Quality Signals Objectively

Made for Advertising (MFA) inventory presents a unique challenge where aggressive monetization can potentially compromise user experience and content quality. HUMAN’s MFA Insights take an objective, data-driven approach to identifying these sites through multiple indicators. Rather than relying on subjective classifications, we analyze a constellation of characteristics that together reveal MFA inventory patterns. This multi-dimensional methodology provides clear signals that empower buyers to make informed inventory decisions.

Making Better Decisions Through Integrated Intelligence

These new capabilities create the foundation for our comprehensive supply chain intelligence vision. HUMAN is actively building upon this foundation with additional products that will further enhance digital ecosystem transparency, empowering clients with greater control and visibility across their supply sources.

This first phase enables our platform partners to make smarter decisions while establishing the infrastructure for additional tools and insights. Today’s digital advertising landscape demands both robust protection and actionable intelligence—and HUMAN is committed to evolving alongside these needs, building upon our industry-leading invalid traffic prevention platform.

Elevate Your Protection Strategy

Connect with your HUMAN account team today to integrate supply chain intelligence features with your IVT protection strategy, or visit our Ad Fraud Defense page to learn more about our comprehensive solutions.

For additional insights, our dedicated blog posts on the Compliance Dashboard and MFA Insights provide in-depth exploration of how these tools address specific challenges in today’s complex digital landscape.