MediaGuard
Ad Fraud & Spoofing Protection for DSPs, SSPs, and CTV
We fight fraud and protect the brands you serve by ensuring quality ad inventory is reaching real humans.
MediaGuard protects against disruptive ad fraud to improve quality and trust in the ecosystem.
Using superior detection techniques, hacker intelligence, and collective protection across the internet, HUMAN detects and defeats bot attacks and fraud with unmatched scale, speed, and precision.
By leveraging actionable insights that only HUMAN can provide, we ensure that only real humans will interact with your digital advertising.
Trust the evidence-based decisions driving your digital advertising
Safeguard your customers, revenue, and operational efficiency across all of your environments by enforcement actions that keep unwanted bots at bay.
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Increase Trust
Serve Ads to Real Humans
Keep your digital advertising efforts free from fraud by protecting your platforms from sophisticated bots.
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Improve Quality
Strengthen your Reputation
Reduce inefficiencies and operating costs associated with fending off fraud by keeping your platform’s ad inventory clean from the start.
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Optimize Return
Gain Control and Maximize ROAS
Protect existing revenue from demand partners while attracting new revenue with a higher-quality, fraud-free inventory.
Friction-free protection against sophisticated ad fraud
Remove disruptive ad fraud without affecting the speed of your platform or transactions, across channels.
Why you win with MediaGuard
The unmatched scale, speed, and precision of the Human Defense Platform keeps cybercriminals from infiltrating your platform and digital advertising transactions.
MediaGuard leverages over 2,500 signals while verifying the humanity of more than 20 trillion interactions per week to stay ahead of even the most novel threats.
MediaGuard delivers deterministic decisions in milliseconds to help platforms stop fake transactions pre-bid, preserving the speed of the transaction and protecting their customers’ trust.
HUMAN delivers actionable insights that provide a comprehensive view of fraudulent activity and a strategic blueprint for effective response.
How MediaGuard Works
Powerful detection techniques, applied on a per-session analysis of each impression, decipher between real humans and sophisticated bots.
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