Turn Every Click into Verified Value
Stop fraudulent click activity from compromising campaign effectiveness and eroding advertiser trust.
Valid Clicks. Verified Value.
Protect Media Performance
Transform Risk into Revenue
Minimize billing disputes and optimize spend by ensuring only legitimate clicks count.
Build Advertiser Trust
Give advertisers confidence to scale with transparent and accurate campaign metrics.
Combat Click Fraud
Click Fraud Defense safeguards platforms through behavioral analysis of actual click patterns—not just device signals or landing page data. By detecting both malicious and invalid clicks in real-time, platforms ensure accurate campaign measurement, proper optimization, and trusted billing that strengthens advertiser relationships.
Protect Programmatic Inventory with a Purpose-Built Package
Click Fraud Defense is part of HUMAN’s Advertising Protection package—a suite of solutions purpose-built to secure digital advertising.
HUMAN Protects Clicks
Identify and classify invalid clicks with precision. With a detailed taxonomy that pinpoints specific patterns like automated clicks, click farms, and accidental interactions, platforms effectively eliminate invalid traffic.
