Ad Quality

Take Charge of Your Ad Experience.

Allow every ad to meet your custom standards — filter out policy, content, and technical violations, protecting revenue from unwanted ads.

Get a Demo

Validated by Customers

Take Control of Your Ad Quality Standards

Select the solution for your business below.

Avoid Unwanted Ads

Protect site visitors’ experiences by ensuring the relevance and quality of programmatic ads.

Protect Reputation

Safeguard your reputation by delivering high-quality ads that align with creative standards and policies.
Customize With Confidence

Tailor your creative standards to your business needs and apply them confidently across every partner.
Preserve Revenue

Keep unwanted ads out while delivering ad experiences that protect visitor trust and partnerships.

Key Capabilities

Filter policy, content, and technical violations before the bidding process with custom standards and flexible controls that protect revenue and relationships.

Creative Monitoring

Utilize our expertise to review and evaluate for unwanted or risky ads with custom policy, content, and technical configurations that stop issues early.
Flexible Controls

Set custom creative standards and flexible filtering rules to match your unique business goals across channels and partners.
Filtering Visibility

See what’s blocked and why with clear reporting on filtering activity that helps you make confident decisions about your standards and protect revenue.

Creative Monitoring

Utilize our expertise to review and evaluate for unwanted or risky ads with custom policy, content, and technical configurations that stop issues early.
Flexible Controls

Set custom creative standards and flexible filtering rules to match your unique business goals across channels and partners.
Filtering Visibility

See what’s blocked and why with clear reporting on filtering activity that helps you make confident decisions about your standards and protect revenue.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

Explore Satori

Improve Digital Experiences with a Purpose-Built Package

Create greater quality experiences with Ad Quality Defense for publishers and platforms—part of HUMAN’s Advertising Protection Packages.

Learn More

Advertising Solutions

FAQ

What is ad quality?

Ad quality refers to the overall effectiveness, relevance, and safety of an advertisement. High-quality ads provide value to users, align with their interests, and meet strict standards that ensure the ad doesn’t harm or mislead. Low ad quality can result in poor engagement, wasted spend, and even reputational damage. Maintaining strong ad quality is essential for brands, publishers, and ad platforms to ensure campaigns drive meaningful results and protect users from harmful content.
Why is ad quality important?

Maintaining ad quality is crucial for preserving user trust, protecting brand reputation, and maximizing return on ad spend. Poorly executed or malicious ads not only create a negative user experience but can also expose visitors to security risks like malvertising. Consistently high ad quality helps ensure that advertisements are engaging, safe, and effective, while also reducing the risk of fraud, invalid traffic, or regulatory scrutiny.
How do you stop malvertising and bad ad quality?

Stopping malvertising and improving ad quality requires advanced monitoring and protection tools that can scan ad creatives, detect anomalies, and block threats in real time. Effective ad quality solutions prevent malicious ads from being served and ensure that only clean, compliant ads reach users. HUMAN’s platform provides real-time protection against threats while helping maintain strong ad quality across digital advertising environments.
How does HUMAN prevent unwanted ads?

HUMAN prevents unwanted or malicious ads by scanning and analyzing ad creative, delivery patterns, and behavioral signals to identify harmful content before it reaches users. Our ad quality solutions work in real time to stop malvertising, ad fraud, and suspicious activity, helping publishers and advertisers maintain a safer, higher-quality ad experience.
Can HUMAN also detect malvertisements?

Yes. HUMAN’s technology is designed to detect and block malvertisements as part of its broader ad quality protection. By continuously analyzing digital advertising environments, HUMAN helps identify malicious ads that could harm users or damage brand trust, providing publishers and platforms with the insights they need to act quickly and effectively.

Take Charge of Your Ad Experience.