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M3 USA, part of the M3 Group, provides physicians and other healthcare professionals with clinical education, as well as the opportunity to participate in market research projects and career growth initiatives. The company offers highly targeted interactive marketing, education, content and research solutions to the life science industry. M3 USA’s service for physicians and other healthcare professionals, MDLinx, provides physicians with up-to-date and relevant clinical information and education.
“We didn’t realize how much performance we gave up by having our servers behind the reverse-proxy. After deploying Application Protection we saw our average response time improve by 400ms, a reduction of over 30%. In addition, HUMAN accelerated the execution of our vision of modern microservices-based web architecture."
MDLinx was built using a monolithic system. Their bot mitigation solution leveraged a reverse-proxy-based architecture, meaning all traffic passed through a third-party platform. As the business evolved, M3’s engineering team began migrating MDLinx from the existing monolithic system to a new, redesigned system with a microservices architecture. The reverse-proxy-based bot mitigation tool increased latency without providing granular access to log data or control over the proxy behavior. M3 needed a modern bot management solution that could scale with their business.
M3 turned to Application Protection a cloud-based and infrastructure-agnostic solution for detecting and mitigating bad bots.
Application Protection employs behavior-based analytics to detect anomalies and prevent even the most sophisticated bot attacks. It offered a range of features that aligned with the team’s requirements:
By implementing Application Protection, M3 realized compelling benefits: