Digital Advertising is the use of digital creatives to promote products, services, or content through banners, videos, or native placements while malware is software that harms, exploits, or steals from a visitor’s device. Malware can take the form of a virus, ransomware, spyware, trojans, and more. Malvertising, sitting at the intersection of the two, is when bad actors embed malware inside ads or use ad infrastructure to deliver a malicious payload. . A malvertising ad looks normal, but once it loads, can infect the visitor’s device without a single click.